YNOT – Former Fortune 500 executive Glenn King sort of stumbled into the adult entertainment industry sideways. The self-described King of Erotic Femdom uncovered a niche market while he was trying to do something else, and when he realized how devoted the niche’s fans were, he ran with what was in those days a bold idea. He never looked back.

Nowadays, King not only operates the successful MeanWorld website network, but he also directs and films his own content and hosts a weekly show on SiriusXM’s Spice Radio. He said 22 million listeners tune in weekly to experience the show’s a Ass-Offs, role-playing and domination.

We cracked the whip* and convinced King to dish about his work, his life and the crazy things that can happen on an adult set.

* No pornographers were harmed in the making of this article.

YNOT: What did you do before you got into adult?

Glenn King: I worked as an executive in sales and marketing with some large Fortune 500 companies, and then I co-founded a high-tech startup. The main thing I learned back then was to keep your company focused on what your customers want. That’s why you never see us at MeanWorld get too far away from face-sitting, ass worship and foot worship.

And how, exactly, did you get into adult?

Back in the late 90’s, I started a high-tech company that had a meteoric rise, and then when the stock market crashed, a spectacular fall. I was completely burned out on high-tech and needed to do something different with my life. So, I moved to California and decided to get into the entertainment industry.

When I first got here, I started several small businesses and bought part ownership in a casting company. We mainly put extras in mainstream movies and music videos. One girl who was a client wanted to be a customer of the mainstream web-design company I also owned, but she wanted the website to be an adult site. I told her “No way! I’m a Fortune 500 executive. I don’t want to be involved in the adult industry.” She was six feet tall, blonde, big-boobed and gorgeous, and she wouldn’t take “no” for an answer. She seduced me into creating the site.

What resulted was a website for Miss Crystal, Queen of Ass Worship. Within three months, I knew we had something special. By then, the site was making more than all my other businesses combined. So, I shut down the other businesses and became the King of Erotic Femdom.

How did you get into directing?

It was a natural evolution. After doing the Miss Crystal website, I wanted to create a site that was not limited to just one girl, so I created MeanBitches.com. This is 10 years ago when people didn’t have cable modems or DSL lines; when we started we were just shooting pictures and then putting them on the site like a comic book.

When we started shooting video for the site, an actress named Taylor St Claire introduced me to David Christopher, and we started doing DVDs together. David taught me a lot about directing. He’s really a genius when it comes to camera angles.

Then I met Mark Kulkis at Kick Ass Pictures and we started making DVDs together, but Kick Ass only distributes scenes with real-breasted women, and I love fake breasts. Fortunately, right about that time I learned John Stagliano was a member of one of my sites. I was so honored to find that out! John has always been my favorite director and one of my heroes in the biz. I asked if I could stop by and meet him. We really hit it off, and soon I was doing DVDs with Evil Angel.

My original deal called for four DVDs per year, but I think we are up to seven this year with Evil Angel and six with Kick Ass. Both distributors are great, and I’m really lucky to be with the best.

You call yourself the King of Erotic Femdom. How did you acquire that title? What is femdom, anyway?

When we created MeanBitches.com, we created a whole new genre: erotic female domination. Before that, female domination was about whips and chains and bondage. Stern, dominant women in leather would spank and torture masochistic men. I felt like they were missing out on people like me: guys who like being used as a sex slave by a gorgeous, aggressive, dominant woman. I wanted to make scenes about guys who were so in lust with a gorgeous woman that they would do anything to please her. Erotic femdom is all about gorgeous women who use men for their pleasure.

MeanBitches.com and the DVDs you release through Evil Angel and Kick Ass Pictures don’t present typical domination scenarios. What sets your scenes apart from movies that are shot by Dominatrixes?

You know who I think are the two greatest Dommes of all time? Delilah (from Sampson and Delilah) and Catwoman. I speak, of course, of Julie Newmar from the 1960s TV series Batman. Delilah managed to get Sampson so in lust, confused and weak that he gave up his superpower knowing that would cause his own defeat. Batman could have apprehended Catwoman at any time, but she used her seductive powers to keep him confused and weak.

The difference between us and other femdom sites is that we are trying to create erotic fantasies instead of just the physical acts of femdom. We bring to life the wild fantasies that every sub[missive] has about his hot secretary or sexy teacher. The site is all about the psychology of femdom and getting in our customers’ heads.

What is the craziest or wildest thing you’ve ever asked a woman to do on film? Did she do it?

For a scene called “Birthday Bitch,” I asked Sativa Rose to sit on a cake and then sit on the slave’s face. She loved the idea. One problem though: The cake was cold, and the icing kept getting into the slave’s eyes. It was a rough day for slave Bobby, but it looked great on film.

You work with a lot of amazing girls. Who are some of your favorite girls to work with, and why?

I love them all; so many of them are great. Nicki Hunter, Aiden Starr, Alexis Texas, Kristina Rose and Kelly Divine have done some great scenes for us. Of the newer girls, I think you will see a lot of Anikka Albrite, Randi Wright, Nicole Aniston, Helly Hellfire and Cindy Starfall. But that’s leaving out some great ones.

The radio show has really helped me with casting. I think every girl we’ve shot over the past 12 months has been great, and I’d love to shoot all of them again.

How did the MeanBitches radio show come about?

Playboy’s Spice Radio has been interested in doing a show about femdom for a long time, but they were concerned that no matter the intentions, a femdom show would end up being about dark content like ball torturing, toilet play and blood. I assured them I’d never let a show go that direction. The idea was that we would have a guest each week who would audition for a scene on MeanBitches.com. Since we stick to face-sitting, ass worship and foot worship, the audition would have to stick to those things, too.

Originally, the show was going to be 25 percent role-playing and 75 percent interviews, but it evolved into something much more. I started doing all kinds of wacky contests, like “Foot Beauty Pageant,” “Musical Face-sitting Chairs,” “Make the Basket or be Punished” and of course the “Ass-Off.” We found that guests and listeners have a lot more fun that way. Now the show is 60 percent contests and games, 30 percent role-playing and auditions, and 10 percent interviews.

Our goal is to make each show a femdom party. We want to the listeners to say, “Damn, they’re having fun in there! I wish I was there with them.”

By the way, the show has really been huge for me. Not only has it gotten me a lot of new customers for my site and DVDs, but it also has really helped with casting. Instead of booking a new girl by looking at pictures on her agent’s site, I get to see her up close and find out what she’s really like. I cast all my scenes from girls who have come on the show and kicked ass.

Tell us about these Ass-Off contests.

The Ass-Off is simply the most important event in all of radio. It’s where we bring back the three best asses that have been on the show and see who is the best of the best. It’s not a beauty pageant; it’s a talent competition. We’re trying to find out who has the best ass and knows how to use it. The competition includes a lap-dance round, a face-sitting round, booty tricks and more.

The winner gets booked for a scene on MeanBitches.com. She also gets to be the main girl on the box cover [for the DVD compilation of that season’s contest] and she gets 20 DVDs to give to her fans. Most importantly, she gets all the fame and recognition that comes along with being the Queen of the Ass-Off! Ass-Off winners have included Anikka Albrite and Vicky Vixen.

Is your real-life sex life as exciting as what you shoot?

Hell no! My real life involves a lot of online chess, reading and fantasy baseball, but if you check out my Twitter stream, you might find a few pics from nights when I go out.

How can people get in touch with you?

All of our sites are listed at MeanWorld.com. Pictures from the MeanBitches Show are on MeanBitchesShow.com, and people can [email=glenn@meanbitches.com]email me[/email].