I was surfing around looking for some good porn the other day when I came across this website that specializes in “girl/girl” pictures and videos. In the old days we’d call that “lesbian porn,” but these days we like to distinguish between actual lesbians and the women who are willing to put on a show with other women strictly for the amusement of an audience. This site was definitely a “girl/girl” site and not a “lesbian” site. What caught my attention was the overall style at work in the images – everything from the selection of the models themselves to the camera angles and the expressions on the girls’ faces. The shots were absolutely perfect, in my opinion, for the popular “girl/girl” niche. My immediate thought was, “Damn I wish I could find someone who had content like this that I could license.”And that’s the big disadvantage with licensing porn for use on your websites – no matter how long you look, you’re not likely to find content that looks exactly like you want it to look. That’s especially true if you’re targeting something more specific than just “naked girls” with your website.

I’ve poked around the industry’s various content provider websites, and there are definitely some quality companies out there that produce all kinds of great picture sets and video clips that you can license and use on your websites. But when it comes to “girl/girl” content I have very specific ideas about what I think works well, and what I think just isn’t very inspiring. Most content producers are largely restricted in terms of the models that they can find in their local area. In other words, finding licensable content with high-quality models can be tricky. If you have specific preferences about how you want your models to look, how you want the settings to look, how you want the camera angles arranged, how you want the models to express themselves – well, finding enough content to fit your target can be challenging to say the least.

So what happens when you just can’t find the kind of licensable pictures or videos you want for your websites?

First, congratulations, your website business is probably evolving if you are feeling the limitations of licensed content packages. But you are now facing a serious decision, and there are no easy answers. If your tastes are so specific that you can’t find what you’re looking for through existing content that’s available for licensing then you have three choices on how to proceed:

Option 1: Forget It and Move On. Because the next two options are going to involve you spending money, you may decide that it isn’t worth it to pursue your ideal “girl/girl” website, or whatever niche you were thinking about targeting. You may find that your time would be better spent pursuing more traffic for your existing sites. There’s an old saying that goes, “Just because you can do a thing doesn’t mean that you should do a thing.” Sometimes smart business means knowing when to give up on an idea and pursue something else.

Option 2: Start Making Friends with Photographers. There are a couple of ways in which you could approach this option.

First, you can always hire a photographer to shoot some custom image sets for your business. Wait until he/she has a shoot lined up with a model, then piggyback on that shoot. Ask for a few custom sets. Since the photographer already has the shoot on the schedule (probably to shoot content for some other website), asking the model to change clothes and pose for a few extra shots in the manner of your preference probably won’t cost the photographer much – which means you can pick up exclusive sets this way for a decent price.

Second, you can try bargaining with a photographer. A lot of photographers aren’t interested in spending their days designing websites, for example. Try a trade. You build the photographer a website, and the photographer shoots some custom content for your website. You might even form a partnership and work on a new website together.

Third, you can try nagging a content provider or photographer about the kinds of sets you want to see available in his or her collection of licensable content. If you whine enough about certain camera angles, settings or niche content, you might just get them without spending any additional money.

Option 3: Shoot Your Own Content. Unless you are really progressing in your ability to create traffic for your websites, shooting your own content should be an option for another day. It’s by far the most expensive option, and it opens you up to all kinds of legal considerations. But shooting your own content also gives you the control that you are certainly craving.

But don’t think that shooting content is easy. First you have to recruit models, which is probably the most unpleasant part of the job. Second, you have to front the costs before you see dime one from the shoot. Third, you have to arrange for shoot locations. And shooting your own content works best when you have a site that features just one model, or perhaps only a few different models. If you need a variety of models, shooting your own content is probably too expensive and you will need to revisit Option 2.

Whatever you choose, it pays to spend some time thinking long and hard about the content that you will use to build your websites. All that work you’ve done building up a traffic flow won’t account for much if your websites can’t convert that traffic into sales. While there’s more to conversions than just the content that you choose, content will be the single most important factor in your ability to turn visitors into paying customers. Your content needs to exceed the expectations of your visitors. Your content needs to fit a consistent theme. Content is the core of the product that you are offering for sale on the Internet, and if you don’t spend some time in selecting it, your job as an adult webmaster will be that much more difficult.