CYBERSPACE — A new prepaid card for accessing online adult videos has hit the market in England, designed to allow users to purchase online content without providing a credit card number or other personal information.ClickCard, currently offered for sale at various locations in London, Radlett, and Watford, grants its purchasers access to a collection of adult movies via www.clickcarduk.co.uk. Each card contains a unique number that is not exposed until a protective covering is scratched away by the purchaser.

“It is not just a question of a possible financial loss,” said Yohai Nir of ClickCard, according to 24Dash.com. “There may be other reasons why people may not want to divulge their personal details when accessing websites, especially those with adult content.”

Once a ClickCard’s code has been activated, time starts to be deducted from the card’s time allocation. The time period for ClickCards currently ranges from one day (₤2.99, roughly $5.87 USD) to a month-long card (₤19.99, approx $39.27 US), according to the ClickCard website.

Yohai said that ClickCard plans to expand the range of websites and content available through its prepaid card and service, but that “initially we are concentrating on the Adult market.”

Although the total amount of adult content available to ClickCard users is fairly limited, Yohai said the content accessible via the card provides “for just about every taste.” Yohai added that both the company and the selection of videos available will expand as new content partners and point-of-sale outlets are added to the mix.

“The intention is to offer a wide range of retailers and service providers to our card users,” said Yohai, according to 24Dash.com. “As the number of major companies coming on board increases, so will the outlets where the cards can be purchased.”