Clever New Brand Offers Chic Toy Storage
BROOKLYN, N.Y. – Embarrassment is the mother of invention.
After an embarrassing encounter with a professional organizer who discovered her sex toys, Lidia Bonilla spent months in a fruitless search for ways to disguise her collection without ruining her décor. In the end, she designed her own elegant solution and funded the result, Moi Box, with the first-ever Kickstarter campaign for an adult product.
The Moi Box formed the foundation of Bonilla’s company, House of Plume.
Moi Boxes are chic storage cases made specifically to house intimate items with security and discretion, at home or on the go. The Moi Box Deluxe includes a lacquered wooden box for nightstand storage and a travel-size Mini Moi Case, which is also available separately. The wooden box is sized to house three large toys and features a combination lock and clever slot in the back to allow for battery charging while hidden in plain sight.
The zippered Mini Moi includes rubberized elastic straps for keeping toys securely in place, a mesh pocket for condom or small item storage and an antimicrobial coating that discourages germ growth.
Both the Moi Box Deluxe and the Mini Moi Case are available from boutique distributor Entrenue in Eggplant or Black Smoke.
“As sex toys and intimate accessories gain mainstream acceptance, demand for attractive and discreet storage options has skyrocketed,” Entrenue President Joe Casella said. “House of Plume has mastered what shoppers want. The Moi Box wooden case blends in with modern décor while the Mini Moi [Case] provides an essential solution for people who travel with their intimate items. House of Plume has created options that are as stylish as they are practical, and we anticipate these cases to be one of the year’s must-haves.”