Kicking off a sweet Valentine’s Celebration, Cherry.tv has announced their 2023 competition. From February 10th-19th, models and fans can earn “hearts” together and rank on the live leaderboard.

Cherry TV will give away a total of 13,500 tokens for fans and cash prizes for models totaling $8,250. The top ten models and fans are eligible to win, and live leaderboard rankings lock in at midnight PST on February 20th.

Zuzana Kasinski, Cherry.tv’s Business Development and Head of Talents stated: “As with our previous competitions, models earn ‘hearts’ for each hour that they are live, and whenever they receive any type of gift from fans; the higher the token value of the gift, the more hearts earned.”

“Meanwhile, fans earn hearts for sending gifts, so this really drives engagement and traffic all around,” said Jolene Louw, Head of Affiliation at Cherry.tv.

Louw added: “For this event, we are also implementing 10 new achievement levels that unlock bonus hearts, as well as our exclusive spiral heart profile frame, which users and models can attain by spending or receiving 1000 tokens, respectively. Our competitions do get pretty intense as it is, so naturally, we wanted to up the ante and reward both models and fans as they compete.”

In addition, the site is rolling out virtual Valentine’s gifts to help everyone get into the spirit through the competition period. Kasinski explained: “This year’s gifts include chocolate, a sapphire ring, a dozen roses, animated hearts, an animated ‘Be Mine’ Bear, and an animated Cupid. We hope everyone has fun–and earns hearts instead of breaking them!”

To learn more and find out how to compete, head over to Cherry.tv’s blog HERE. Find and follow Cherry.tv by going to their websites at Cherry.tv and CherryModels.tv and their Instagram @cherrytvmag.