TEL AVIV, Israel – Cherry.tv announced today that it has completed the second round of the new platform’s alpha testing phase, in anticipation of making its official launch in early 2021.

The second round of Cherry.tv testing was “conducted by a group of independent models, including Violet October, Rem Sequence, and Misty Blonde, as well as studios and partners,” the company said in its statement, adding that the goal was to “iron out kinks (of the non-literal kind) that had been pointed out in the first round.”

“It is truly exciting for us to watch this process continue to unfold,” said a Cherry.tv rep. “After this successful second round of tests, we are really looking forward to putting the models’ feedback into actionable items and changes for the upcoming launch.”

Armed with valuable feedback from its alpha tester models, the Cherry.tv team is now preparing for a soft launch, which the company said will be “limited to a small group of guests and models.” The company added that “anticipation is running higher than ever, especially among models.”

“In all my nine years in the adult entertainment industry, I have never seen a site so invested in the needs of its performers,” said Violet October. “Cherry.TV is going to be an absolute game-changer and a breath of fresh air in the XXX world, I can feel it in my bones!”

The announcement continues a busy run for the new platform. Earlier this week, Cherry.tv announced model Sabien DeMonia will be the site’s first brand ambassador, and the company announced the launch of its new affiliate program, CherryCash, just last week.