TEMPE, Ariz. – Internet payment services provider CCBill has eliminated one of the fees merchants typically pay their third-party billing companies. Effectively immediately, initial and recurring free-trial transactions processed by CCBill will incur no surcharge.

The move represents a shift in expense from the client to the service provider — an uncommon occurrence in corporate environments.

“The elimination of surcharges is a step to remove what has been a barrier to merchants in trying new ways to attract and grow their membership base,” a prepared statement noted. “The announcement is another step in the company’s ongoing efforts to adapt to the changing way consumers are buying and subscribing from websites across the globe.”

CCBill’s managing vice president of sales, Gary Jackson, explained the rationale behind the move.

“We wanted to open up more opportunities for our merchants to attract new members, and free trials have always proven very successful in attracting members who might not have joined in the past,” he said. “In the banking networks, no transaction is without costs. In this case, we are making the investment and covering the initial cost, allowing our merchants to try new marketing options without added surcharges. I like to call these Seriously Free Trials.”

Seriously Free Trials are among what Jackson called “hundreds of tools” available to merchants in the CCBill subscription service. Merchants interested in learning more may visit the company’s website, CCBill.com, [email=clientsupport@ccbill.com]email[/email] client support or call the merchant support staff at 800-510-2859.