Case Study: One-click and Merchant Connect Fuel Sales
TEMPE, Ariz. – Live-cam giant ImLive is always on the lookout for processing solutions that assist in increasing revenues while making life easier for the company and its customers.
That’s why ImLive was among the early adopters of CCBill’s one-click sales option and Merchant Connect programs. According to a spokesperson, the live-cam provider’s financial staff was extremely pleased with the results.
“By far the one-click option gave us the opportunity to grow,” said Shay E, vice president of marketing and business development for ImLive. “As of today, we are seeing a number of consumers making purchases on our sites through one-click and have been pleased with the added functionality the feature provides.”
The one-click option complements CCBill’s newest feature release, Merchant Connect, which enables merchants to easily establish relationships with other companies in the CCBill family. Participatig merchants are able to work with one other to leverage their both partners’ membership bases, thereby driving more revenue opportunities through one-click cross-sales.
“The idea behind Merchant Connect is to deliver an easily accessible method for opening up more revenue opportunities through relationship-based sales tools,” said CCBill Vice President of Product Development Jason Kirk. “Available to any CCBill merchant, it allows businesses to find other merchants with whom to connect and set up one-click cross-sales arrangements. Ultimately, the system simplifies consumer purchases from both sites.”
ImLive is one of the world’s largest and most popular live webcam arenas. More than 80,000 amateur webcam performers, broadcasting from their homes, serve more than 50 million registered members 24/7. Kirk called the company “a key participant in Merchant Connect, offering both simple and advanced programs other merchants can join.”
“The ease of one-click purchasing for our consumers, along with the assured security CCBill provides for personal and financial information, make one-clicks by far the best revenue builder for our sites,” ImLive’s Shay E. said. “The new Merchant Connect portal makes it easier than ever for companies to work together to create cross-sale opportunities, and we are thrilled to be part of it.”
Merchant Connect found within CCBill’s Admin Portal, is available to any CCBill merchant. For more information, contact the CCBill Merchant Support team by email or by calling 800-510-2859.