TORONTO – The Canadian sex toy market is worth U.S. $300 million to $400 million, and Canadians exhibit an extraordinary curiosity about strap-on dildos, according to statistics released by British sex-toy manufacturer, distributor and etailer Lovehoney.

In the year since British launched its Canadian website, the company has collected all sorts of insight about Canadians’ sex-toy shopping habits. Since June 2016, the company has sold tens of thousands products including bondage gear, lubricants, lingerie and accessories and clocked more than 150,000 product searches.

“Strap-on” was the most often used search term, according to a spokesperson, with an even split between male and female visitors.

“This suggests Canadians are becoming increasingly more interested in the technique ‘pegging,’ whereby a female wears a harness and dildo to penetrate [her] partner,” a post on the Canadian etail site’s blog noted. “Pegging has become less and less niche over the last year (overall, Lovehoney saw a 194-percent increase in searches over 2015/16) with cultural references in mainstream media and TV.”

In major markets, top search terms included:

Vancouver — strap on, cock ring, inflatable, dildo, lubricant.

Edmonton — strap on, cock ring, glass, latex, pump.

Calgary — strap on, latex, vibrating panties, lubricant, butt plug.

Regina — chastity, strap on, extension, cock ring, harness.

Winnipeg — strap on, dildo, cock ring, sleeve, lubricant.

Toronto — strap on, cock ring, butt plug, dildo, vibrator.

Montreal — strap on, dildo, cock ring, butt plug, collar.

Ottawa — strap on, cock ring, dildo, butt plug, nipple.

As for where the majority of Lovehoney’s online shoppers are located (in order of visit volume, highest to lowest):

1. Toronto
2. Calgary
3. Montreal
4. Vancouver
5. Edmonton
6. Ottawa
7. Winnipeg
8. Hamilton
9. Regina
10. Quebec City

“At Lovehoney, we believe everyone deserves a fun and fulfilling sex life,” said co-founder Richard Longhurst. “We’re on a mission to spread our sexual happiness message around the globe.

“Numerous surveys show that Canadians share our belief that having a great sex life is an important part of your general health and wellbeing,” he continued. “We’d be delighted if Lovehoney becomes as popular in Canada as it is in the U.K.”

Map by E Pluribus Anthony.