Cyberspace — The design team at Lovense recently released their latest product: the EDGE2 Smart Prostate Massager. To mark the launch of this new toy, Lovense has teamed up with CAM4 to broadcast a live cam-a-thon featuring 13 of CAM4’s hottest male-identifying performers from three continents.

This global EDGE2 Cam-A-Thon will start at 12 pm EST on January 14 and will last more than 10 hours, offering audiences front row seats to the benefits of adding the EDGE2 to one’s bedside drawer.

Cam-A-Thon viewers will be able to purchase Lovense EDGE2 at an exclusive price of $89, using a special link that will be exclusively active on CAM4 throughout the show.  Find the live Cam-A-Thon by searching #EDGE2CAMATHON on CAM4.com

“For years, webcam models from all over the world have trusted Lovense smart sex toys and accompanying software to meet their unique needs. We also note the explosive growth in the popularity of sex toys among a mainstream audience, especially in the conditions in which many people on our planet are now living,” said Lovense CEO Dan Liu.

“I am especially happy to present our fans the new Lovense toy and this wonderful show that we have prepared with our friends from CAM4,” Liu added.

CAM4 is equally enthused about the partnership.

“We always love partnering with Lovense and creating fun content with their incredible line of toys,” said Shannon McD, CAM4’s Manager of Communications. “The designers at Lovense always have a keen way of considering all possible angles and opportunities for pleasure when they’re creating new devices and it’s a lot of fun to combine high level innovation with genuine enjoyment!”

Cam-A-Thon participants include Delsin Pistons, Alex Meadows and Kilyou, among others.