It’s no accident that some of the most popular adult cam networks around have adopted the ‘freemium’ business model – the approach of having multiple levels of access for users, ranging from totally free to paid premium, with paying users gaining more access and more features.

Arguably perfected by the video gaming industry, the freemium model not only presents advantages for the cam platforms that adopt it, but for the models who use those platforms, as well. (Among adult camming platforms, Camsoda offers a great example of the freemium model in action.)

How does the freemium approach present advantages to the models using these platforms? By offering a degree of free access to users, freemium platforms have a potent “hook” for drawing in traffic – and for doing so without a major outlay of spending to acquire users and members. This not only helps keep costs down, potentially enabling the platform to be more generous with its payouts to models, it also means more traffic to the site – and more users for models to interact with and from whom to receive tips.

None of this means that making money through freemium platforms is “easy” for models; there’s really no such thing as easy money in the camming sector these days, because the competition is fierce, not just between the platforms and networks, but the competition to draw the attention of users, as well.

For models, the key to making the most of the freemium structure is engaging with users of the platforms’ free features and persuading them to upgrade to premium access. A well-structured platform will restrict access to key features and functions, making them available only to paying customers – which is something models should emphasize in their interactions with free users. Let users know that in addition to being exposed to a lot less advertising as a premium member, they will also enjoy the ability to send models direct messages, or to chat anonymously, or customize their tip settings, or whatever the premium functions of the platform may be. The point is, while people love to get things for free, the experience of being a premium user is going to be vastly superior on any platform that operates the freemium business model.

For more tips on how to maximize your income as a cam model and broadcaster, including a detailed list of the best cam sites in operation right now and what separates them from the crowd, list of the best cam sites.