Award-winning adult creators Callum & Cole have pledged to raise money for Pineapple Support, the adult industry’s leading mental health resource, by climbing Ben Nevis, Britain’s tallest mountain.

The duo launched a Givelively fundraising page for those that wish to support their venture, setting an initial goal to raise $1,500 in donations for Pineapple Support. “We decided to take on the 7-9 hour climb to raise money for a charity that’s close to both of our hearts,” says Cole.

“Mental Health is really close to home for me; it’s something I’ve battled with most of my life,” says Callum. “I’m in a good place now and have been for the last few years. Something I found that brings me peace is my love for the outdoors and this climb will be a challenge but one I’m buzzing to achieve. I truly understand the important role Pineapple Support plays in our industry and would love to use this opportunity to support them in supporting others.”

Pineapple Support was founded by British performer Leya Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organisation, which is a qualified 501(c)(3) tax-exempt organization in the United States and a registered charity in the UK, has so far connected over 2000 adult performers to mental health services, including free and low-cost, therapy, counseling and emotional support.

“I’m both touched and inspired by Callum & Cole’s generosity with this brave fundraiser,” says Tanit. “The challenge they’ve set themselves is also a wonderful example of how setting goals, helping others, exercising and enjoying time outdoors can have an incredibly powerful effect on mental health. The entire Pineapple team is behind you, Callum & Cole, and we thank you for undertaking this adventure to give back to your community.”

Those wishing to donate or find out more information should visit Callum & Cole’s fundraiser page on Givelively.