LOS ANGELES – CalExotics has streamlined the look of some of its most popular categories with fresh collections, couples enhancers, rings and anal toys. The collections feature new and traditional styles with upgraded packaging designed to make a statement in-store and online.

“Our focus is on creating brand awareness, and product packaging plays a significant role in this. It is essential that when a consumer makes a connection with our brand, they are able to make that connection again and again, regardless of purchase location,” says CalExotics founder and Chief Executive Officer Susan Colvin.

The couple’s enhancers collection was created with lovers in mind. It offers a variety of designs to choose from, each offering intense vibrations for both partners, comfortable support for him and body-safe materials. Some of CalExotics’ best-selling enhancement ring styles are part of the collection, including the Triple Clit Flicker and Nubby Lover’s Delight. New styles are also available, with complete silicone rings like the Silicone Intimacy Enhancer, and new designs like the Silicone Lovers Gear Ball Spreader Enhancer.

In addition to couple’s rings, CalExotics offers more traditional styles with its rings collection. All rings are made with quality materials and are designed to maximize support and comfort for him. As an upgrade to an old favorite, the tri-snap rings are now available in body-safe silicone, making them hygienic, durable and smooth to the touch. New Premium Silicone Rings are also available. With a variety of sizes, these rings are ultra-stretchy, thick and.

The anal play accessories collection is designed to push the limits. Each item offers arousal with just the righty amount of fun. New items include two powerful silicone probes. The Silicone Wireless Pleasure Probe is made with a non-porous and hygienic silicone body and boasts 12 vibration functions. The Silicone Wireless Pinpoint Probe offers the same design but with a twist: The ridged probe features a rolling pleasure ball at the tip. With three independent speeds, it is designed for exploration and pleasure. Both probes are USB-rechargeable and waterproof.

“Streamlining our brand’s look and feel is essential to increasing brand awareness,” said Executive Vice President Jackie White. “Increased brand awareness leads to more traffic and sales. It is a win-win for the entire sales channel.”

To learn more, visit CalExotics.com.