As the CEO and founder of Adult Site Broker, I’ve helped sell hundreds of adult sites over the last 13 years. Along the way, I’ve learned what site buyers are looking for in the adult space, whether the site they’re buying is a full featured subscription site, a high traffic free site, a blog that’s well-placed in search engine responses for key terms, or any other manner of site.

In a series of posts for YNOT, I’m going to offer some of the insight I’ve gained over the years. First, let’s talk about what to do to make your site more valuable, for when you decide to sell it later.

Make sure you are converting as much of your traffic as possible. As you well know, traffic is expensive. Whether it’s search engine traffic, review site traffic or affiliate traffic, you paid a lot for it. So, make sure that when someone lands on your site that you give them every opportunity possible to spend money, or do whatever it is you want your visitors to do.

In the case of a paysite, make sure your billing options allow as many people as possible to buy. Offer multiple ways to pay. In North America, most everyone has a credit card. But in other parts of the world credit cards aren’t used nearly as much. So, look for billing options that will match the areas where your traffic comes from. In Europe, ACH and debit cards are used a lot. In Africa and other developing countries many people pay by mobile. Do your homework and find out how people pay in the regions you get most of your traffic. It will make you more money. The worst thing you can do is get a visitor, have them want to buy, but since you don’t have their preferred way to pay, they can’t. If you’re looking for suggestions, feel free to get in touch with me via our website.

Another important thing to do is to improve your user experience. Make your site attractive and easy to navigate. People have more options than ever these days. I can’t tell you how many sites I go to where the navigation isn’t obvious to the user. You poke around the site for what seems like an eternity to do something that should be relatively easy. Keep it simple. Before you launch any changes to your site ask your friends to go to the site and check it out. Unfortunately, designers and tech geeks don’t think like us. Don’t just tell them to “build me a website”. You won’t like what you get out the other end. You need real people to look at your site for you. The same kind of people who will be visiting your site.

Next, make a good offer. If you’re selling something and the offer isn’t good you won’t make money. It’s as simple as that. And if your offer is to contact you or to get more information, then make the offer attractive and easy to understand.

If you’re selling something, make buying easy. Show them an easy way to buy and then leave. Help them by making suggestions on what to buy. Amazon is the best at this. They always have suggestions on what to buy based on your buying and browsing history. They use AI to do this. There are AI engines available these days at a modest cost. Look into this if you can.

Don’t clutter up your site with unnecessary items, buttons, and images. Keep it as simple as possible. The best and most successful sites are the simple ones. The ones that lead you to take the action you’d like them to do. It’s just not that hard. Just remember, when you’re putting together any site try to think through the buying process like a human being. Then you’ll have a site you can be proud of.

In part two we’ll discuss keeping your site up to date.