Last time, we talked about factors that determine the price of a site you’re looking to sell. Today, we move on to how to buy an adult website. Before you even think about buying a site, the first question you need to ask yourself is what kind of site would you like to buy?

Would you like a tube site, a cam site, a dating site, a fan or clip site, a membership site, a social media site, or something else?

You’ll need to drill a little further down with this question, as well:  If you want to buy a membership site, what type of membership site do you want and what niche? There are literally hundreds of niches and many sub-niches.

For instance, let’s say you want to buy a gay site. Under gay there is bears or mature, bareback, Asian, Latino, amateur, bisexual, Black, euro and fetish, along with many sub fetishes under that classification. Plus, there’s hardcore, jocks, pornstars, solo, trans, twinks, uniforms and many more.

Straight categories arguably have even more sub-niches. There’s hardcore, pornstars, amateur, Asian, BBW, Latina, bukkake, cumshot, deep throat, handjob, mature, MILF, reality, anal, blowjob, ebony, foot fetish, hairy, etc.

I can’t tell you how many people contact me and just say “I want to buy a site, or I want to buy a paysite.” In order to help point you in the right direction, a broker like myself will need more information than that.

At Adult Site Broker we always have an attractive list of sites for sale, but we can also act as a buyer’s broker if you don’t see exactly what you want.

How you make the decision about what you want should be based largely on two factors:

What interests you?

What you personally enjoy should definitely play a part in what you buy, in part because when it comes to marketing porn, you need to understand what your potential customers like and want to see – and sharing their interests will make that a lot easier for you to figure out.

If you like men and want to make money on a straight site, you might find it more challenging to understand what your customers are looking for. Same thing if you’re straight and want to buy a gay site. So, what you like has a role to play here.

What is your budget?

This is something you need to establish at the very beginning. Not only do you need to know what it is you’re working with, but some classifications of sites are more expensive than others.

For instance, if you want to buy a live cam site with any traffic or revenue at all you will need a lot of money. In fact, to buy any established site will be somewhat expensive.

If you buy a site that is pretty much just a platform, without traffic or sales, you will need a huge investment to build it up. In that case it might be as good or better just to start your own site. That way, you get exactly what it is you’re looking for.

Next time we’ll discuss how to find your new site.