Blush Celebrates Success of ‘Au Naturel Bold’ Line with Bright Packaging Revamp
Blush is thrilled to unveil an exciting new look for their top-selling Au Naturel Bold line of dildos, featuring a modern revamp with a crisp, fresh look. Designed to complement Au Naturel Bold’s striking hues, this update highlights the top-selling collection of colorful, harness-compatible dildos using an eye-catching aesthetic perfect for slatwall displays.
Au Naturel and Au Naturel Bold are two of the industry’s best-selling collections of lifelike-shaped dildos. Made from a blend of Blush’s signature X5™ TPE and X5 Plus™, Au Naturel dildos feature dual-density Sensa Feel® technology that mimics the human body with a soft outer layer and a rigid core. Their FlexiShaft™ technology allows the toys’ shaft to move with the natural contours of the user’s body.
Au Naturel Bold was created to expand this successful line with vivid-colored dildos that appeal to shoppers seeking a realistic feel but a less lifelike look. Au Naturel Bold dildos maintain the popular features of the original Au Naturel line – harness compatibility, sturdy suction cup bases, quality construction, and competitive prices – while adding eye-catching hues that have proven to be crowd-favorites.
“Au Naturel is one of our most popular and successful collections, and it has been a reliable brand for our customers since its 2012 debut,” Blush Sales Manager Nancy Cosimini said. “It is loved for its quality and performance. Originally, we launched the line with realistic flesh tones and then expanding with Au Naturel Bold’s bright, eye-catching color options. Not everyone wants something as realistic in shade or appearance, and we are proud to offer the quality of Au Naturel with an array of color options to fit everyone’s preferences. This line is already a consumer favorite, and this packaging revamp is sure to catch the eyes of new shoppers, too.”
Au Naturel’s new packaging has a sleek modern look with white backgrounds and pink and purple colors that coordinate with each toy. The clamshell packaging showcases the toy inside and makes for a cohesive, head-turning slatwall display.
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