GARDEN CITY, NY – Blush, the manufacturer of pleasure and intimacy products, has announced a strategic rebrand to highlight the company’s expansion into education, innovation, and inclusion. Along with an updated mission statement, Blush stated that they have “set a new standard for the way companies incorporate sexual wellness into their marketing and business practices.”

Formerly known as Blush Novelties, the first step the company took toward rebranding was to drop the word “Novelties.” According to Blush, the new moniker reflects a shift in the adult industry. They state that pleasure and intimacy products are no longer considered “for novelty use only” and are more mainstream than ever with consumers and retailers seeing them as essential self-care tools.

“Blush recognizes the value of sexual wellness products in a healthy and happy lifestyle,” Blush CEO Verna Meng said. “We create the highest quality products, and our consumer’s safety and wellbeing are a top priority. These products truly are self-care tools, and at Blush, we have outgrown the ‘Novelties’ element that was once a part of our branding. We create vibrators, massagers, c-rings, and more – these are wellness products that serve a need!”

The last year has seen Blush unveil their Blush U Retail Education Initiative and Sexual Wellness Training Program. Hosted by resident Content Creator and Sex Educator Tawney Seren, this program features live and pre-recorded events custom-designed to help adult retailers, staff, customer service support, and more provide customers with the best in service and sexual wellness products.

“Education is especially important to normalize conversations about pleasure,” Blush Sales Manager Nancy Cosimini said. “We can break down barriers, destigmatize sexuality, and make it easier for customers to find value in our products right away. Our new mission statement makes our commitment clear: Blush is a sexual health brand committed to pursuing pleasure with innovation, education, and inclusivity. Our mission is to enhance intimacy with thoughtful products designed to celebrate all bodies.”

As the company continues to evolve, Blush says customers and retailers can look forward to new products, packaging, educational tools, and more.

To learn more about Blush, head over to their website at blushlove.com