OTTAWA, Canada – We-Vibe’s new Bloom represents a new take on a traditional female fitness workout: Kegel exercises.

Bloom’s vibrating balls come in three progressive weights. When paired with the free We-Connect app, the device becomes an interactive toy for distance stimulation … or users can simply enjoy the vibrations solo.

“Bloom offers customers We-Vibe’s rumbly vibrations in a Kegel product that is customizable to their own fitness level,” said Marketing Manager Stephanie Keating. “Toned PC muscles can help in achieving climax more easily and with greater intensity. As a customer gets stronger, they can increase the intensity of their workout by using a heavier weight.”

Available in a refreshing coral color, Bloom has 10 preset vibration modes to choose from, or users can create custom vibes in the We-Connect app. The device is waterproof and rechargeable. Ninety minutes of charging allows for up to 90 minutes of play, and a low-power alert advises when it’s time to recharge.

Bloom comes with a two-year manufacturer’s warranty and carries an MSRP of $119 U.S.