Blake Mason Experiments with $1.95 Trials
YNOT – Gay adult website BlakeMason.com is trying out a new pricing structure the operators believe will encourage more sign-ups while continuing to provide affiliates with the income they’ve come to expect.
From now until June 30, a three-day trial membership to BlakeMason.com is only $1.95; a seven-day trial runs $4.95. Both trials renew at $24.95 monthly until cancelled.
IndieBucks affiliates will receive the customary $30 per sale or 60-percent recurring revenue share regardless which type of membership a new user picks. The program added special Flash banners promoting the trial rates to its affiliate banner rotation system.
The experiment began June 19, and since then sign-ups have been brisk, according to a representative for IndieBucks, a division of Montreal-based Stunner Media Inc.
“We have seen a 400-percent increase in sales over the past three days with the addition of the $1.95 trial option, making BlakeMason.com the best-selling site across our entire network,” the spokesperson said. “The first three days of the promotion resulted in a staggering 1:124 [conversion] ratio. This is the first time surfers are offered trials on the main tour, and clearly they love it.”