Bijoux de Nip Conquers Canada One Pastie at a Time
PHOENIX – PHS International’s fanciful Bijoux de Nip collection of pasties has crossed the Canadian border to be featured on the new lingerie e-commerce site LACE.com.
“This collaboration is an exciting opportunity to bring Bijoux de Nip pasties to LACE’s unique audience,” PHS International General Manager Michael Merrill said. “LACE’s website is beautifully designed and specializes in offering luxury items at great prices. That is the precise mindset we have when designing our pasties. Our aesthetic pays attention to current trends while also providing classic designs and patterns that appeal to every taste.”
Less than a year after the collection’s debut, Bijou de Nip has become one of PHS’s best-selling lines, Merrill said. The handcrafted pasties are a tasteful feature sequins, rhinestone studs, colorful bursts of feathers, silver charms and strings of beads instead of traditional tassels.
“When I saw this line, I knew LACE needed to carry it,” said Erin Sue, the e-tailer’s managing director. “It’s fun and vibrant, and the styles are unique with sequins and feathers. PHS has created a line that stands out and ‘pops’ in design. The pasties are extremely good quality and are packaged beautifully.
“This is an accessory that customers are already loving, as [the pasties are] a statement in and of themselves,” she added. “It was just a no-brainer to pick this line up.”
With a luxurious look at affordable price points, Bijoux de Nip pasties appeal to people who want to personalize their appearance: From classic burlesque to fetish wear, summer festivals to playtime scenes, there is a selection for every taste and lifestyle. With 75 unique SKUs to choose from, Bijoux de Nip pasties make it easy for shoppers to take home an array of dazzling designs to fit every mood and intimate occasion.
For more information, visit PHSWholesale.com or email chuck@phsintl.com.