Leading Indian sexual wellness brand IMBesharam.com has announced a collaboration with bswish, a “global brand recognized for its fun and flirty adult toys,” to offer Indian customers an exclusive and extensive range of high-quality pleasure products.

In the announcement, Besharam described bswish as “internationally renowned for its approachable, energetic, and joyful sex toys catering to diverse pleasure needs” and that the brand “aligns seamlessly with Besharam’s vision for promoting sex positivity and making pleasure accessible and affordable.”

“We are thrilled to bring bswish, a brand sharing our values and passion, to India to deliver the best of experiences for our customers,” said Raj Armani, COO and Founder of IMBesharam.com. “This partnership allows us to offer a more diverse and expansive product catalog and bring the latest and most innovative bswish products to our customers in India.”

Customers can now explore and choose from a wide range of bswish products on IMBesharam.com’s user-friendly platform.

“We look forward to this partnership to empower customers in India to embrace their sexuality and discover new avenues of pleasure, discreetly and reliably,” Armani added.

Ian Kulp, Global Sales and Marketing Director at Bonner Trading USA, Inc., said the company is “incredibly excited” about the collaboration with IMBesharam.com.

“Our premium-quality, 100% body-safe products are a source of great pride.” Kulp said. “Over the years, and especially in the ‘now’, we have been ardent advocates of normalizing self-pleasure and fostering positive attitudes towards sex. This partnership fuels our mission to introduce higher-quality sexual experiences to India and beyond, and we couldn’t have found a more ideal partner for this endeavor.”

Besharam added that with a “common goal of fostering a healthy and positive approach to sexuality, inclusivity, body positivity, and wellness, this partnership is poised to revolutionize the way India embraces adult products.”