WESTLAKE VILLAGE, Calif. – Flirt4Free seldom does anything in a small way. Take Cinco de Mayo, for example. Instead of a one-day celebration of a Mexican military victory, F4F has turned the occasion into a four-day fiesta worth $50,000 in cash and prizes.

The annual Fiesta de Mayo began at noon EST May 4 and will continue through 11:59 p.m. May 7. As part of the fun, fans may shower their favorite cam models with virtual shots. Performers will win prizes based on the number of virtual shot glasses they collect. Flirt4Free will crown … er, sombrero … a Fiesta de Mayo Shot King and Shot Queen.

Fans also may win gifts including holiday-themed badges for their profiles.

“Cinco de Mayo is known for being a fun holiday, but the way our models and customers celebrate online makes it a blast,” said Flirt4Free Director of Product Jamie Rodriguez. “The party atmosphere is ideal for entertaining group shows and creative scheduled shows. We love seeing how engaged everyone gets with the holiday themes.”

Rodriguez said the company has had such success with its interactive gamification features and consumer/performer inspired promotions that it has increased the monthly prize giveaways to more than $50,000 in cash prizes and savings for performers and fans alike.

Opportunities for models to win perks also have increased. In addition to the fiesta, in May models will find daily promo contests, daily bonus winners and a new Flirt of the Month competition.

Performers or studios who are interested in broadcasting with the Flirt4Free network may apply at Webcam4Money.com.

Affiliates interested in working with the Flirt4Free network may apply at Affiliates.Flirt4Free.com.

The company frequently updates its Twitter feed with news and information.