TAMPA BAY, Fla. – Websites increasingly are turning to behavioral targeting as a way to increase both user engagement and revenues. Google, Facebook and most other large, heavily trafficked mainstream sites display advertisements and other content based on users’ past behaviors.

Now Webmaster Central enables its clients to employ similar tactics on their adult websites. The company’s new Favorites feature is elegant in its simplicity, but a spokesperson said WC’s Favorites can add “a whole new level of sophistication” to a website. Visitors simply mark the content they like best, and the next time they return, they’ll see more material in the same vein.

“If you’re leasing content from Webmaster Central, then you have the option to use the new Favorites feature at no additional cost,” said Chief Executive Officer Andy Alvarez. “When it’s activated, our software will make a specialized database for you that keeps track of your visitors’ preferences. The more your users mark the content they like, the smarter our system gets at showing more of what they want to see.

“It’s a pretty slick way to keep members happy and keep those retention rates up,” he added. “Plus it’s all automated, so once it’s turned on it just works with no effort on your part.”

Webmaster Central offers clients a highly-customizable experience. Site owners may offer high-definition content through white-label websites or an XML gateway. The flexibility allows leased content to be added to just about any website in ways that work seamlessly with the site’s existing design, whether the sites cater to desktop or mobile user — or both.

“So far we’re getting a phenomenal response on this new feature from our clients,” Alvarez said. “It makes their members happy, and it also gives webmasters more information on members’ viewing habits. You’ll get a sense of what kind of content your members like best, so we can make sure your leased content section is loaded with the scenes that make you the most money.”

A no-obligation demo of the Favorites feature or any other Webmaster Central product may be arranged by [email=sales@webmastercentral.com]emailing[/email] the sales staff or visiting WebmasterCentral.com.