Amid a milestone year marking b-Vibe’s 5th Anniversary and The Pleasure Chest’s remarkable 50th Anniversary, these sex-positive powerhouses are joining forces for a month-long pop-up dedicated to Anal August. The “Vibe for Every Booty” pop-up will be featured at The Pleasure Chest’s Los Angeles, New York, and Chicago locations to showcase the latest and greatest from b-Vibe.

“The Pleasure Chest is celebrating its 50th-year Anniversary and with b-Vibe being a staff favorite, naturally we had to partner with them and support their 5th-year Anniversary milestone as well,” said Ruth Arceo, the Buying and Merchandising Manager at Pleasure Chest.

“‘The Every Body Has a Butt’ campaign was the first pop-up I helped install when I first started at TPC,” Arceo said. “I am truly ecstatic to see b-Vibe make an appearance once again. Their campaigns are so wonderfully diverse, educational and approachable to any curious mind new to anal play.”

With bold campaigns such as “Every Body Has a Butt” and “Sex Toy Fashion Week”, b-Vibe celebrates diversity and shame-free pleasure using detailed and supportive sex education. b-Vibe’s high-quality products and solid mission of dispelling anal play stigma showcases the inclusive and fluid nature of backdoor play.

For this year’s “Anal August” partnership between b-Vibe and The Pleasure Chest, “A Vibe for Every Booty” pop-up will showcase b-Vibe’s groundbreaking selection of products that are made for exploring anal play at any level. Among the products to be showcased will be b-Vibe’s newly introduced 5th Anniversary Collection, Vibrating Jewels, and Unicorn Plug, along with other b-Vibe bestsellers.

The pop-up will offer an engaging and eye-catching in-store destination for shoppers of The Pleasure Chest.

“While we have not hosted any in-person workshops since COVID, we are happy to continue offering the educational experience through our pop-up with b-Vibe,” Arceo said. “Their enjoyable approach to education is what sets them apart and aligns with what our customers expect when shopping at any Pleasure Chest location.”

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b-Vibe™ is a premium, body-safe collection of healthy anal sex products founded by Certified Sex Expert, Alicia Sinclair. b-Vibe™’s high-end designs are combined with engaging branding and marketing, which is focused on conveying sex-positive education with a fun, friendly approach. b-Vibe’s core mission is to empower exploration through education. By offering a constant array of accessible content, carefully written guides, and real-world information, the brand promotes inclusivity and informed play.