b-Vibe kick-started its favorite time of the year — Anal August — with the unveiling of the second series of its groundbreaking “Every Body Has A Butt” campaign at The Pleasure Chest’s New York and Los Angeles store locations.

“Every Body Has A Butt” celebrates the inclusive and fluid nature of anal play while spotlighting a diverse mix of top social media influencers renown for their sex-positive & body-positive ideals.

As the follow-up to the first “Every Body Has A Butt” campaign earlier this year, b-Vibe is continuing on its mission to dispel stigmas surrounding anal play. For its latest EBHAB campaign, b-Vibe will bring together another handful of inspiring, influential individuals from different walks of life for a photo shoot to eradicate problematic taboos and celebrate “the equal opportunity orifice.”

With the support of The Pleasure Chest, b-Vibe will be bringing its stylish, awe-inspiring EBHAB photography in-store to create the ultimate Anal August shopping destination.

“With the in-store ‘Every Body Has A Butt’ pop-up shops, we are aiming to showcase the shifting cultural message surrounding anal play alongside b-Vibe’s high-quality, body-safe anal toys,” b-Vibe founder and CEO Alicia Sinclair said. “The first EBHAB campaign we did was a hit online, so we’re excited to bring our fans our latest series, and are even more thrilled to showcase it with a photo gallery inside of The Pleasure Chest stores.”

In addition to creating an in-store Anal August destination showcasing b-Vibe, The Pleasure Chest also will be presenting anal play-focused sex education workshops.

“We are so excited to partner with b-Vibe during Anal August for their Every Body Has A Butt campaign,” said Phoebe Grott, The Pleasure Chest’s Purchasing Director. “b-Vibe has always created a level playing field with easily approachable anal plugs and products with the product knowledge to back it up, and a standard of quality that sets them a cut above. It’s going to be a very colorful, playful and sexy summer!”

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