Is your niece popular on social media because she “gives good social media” … or for another reason? I’m not saying your niece is a slut, but she may not be a social media expert, either. If your goal is give your niece money, then by all means hire her. If your goal is to drive...

Looks like more big changes are coming to the Twitterverse: Twitter announced photos and links no longer will be considered part of a tweet’s character count. This doesn’t sound like a big deal if you are not familiar with Twitter’s restrictions. A tweet is limited to 140...

A cross-platform social strategy could be what is missing from your overall social strategy. Everyone knows they should be on as many platforms as they can be. I always say to make sure to be on only the ones you can do well and that are appropriate. This still holds true, but...

Conferences are a great opportunity to meet people, make business deals and have fun. But there is an opportunity for social media, as well. Making the most of the networks you use can be a great way to grow your following and get some targeted engagement on your account....

Twitter has always been a “show it all” kind of social network. But all things must change. For some time, there have been rumors about a new algorithm appearing, and it looks like the rumors have come true. The microblogging network has released its new toy. Though the new...

You may have noticed Twitter is messing up API calls, fooling with historical analytics and causing login issues. Twitter is making changes. But the biggest change may be the one you haven’t noticed … yet. Twitter may lengthen tweets by the end of first quarter, from 140...

Over the past year, Twitter has made some changes to its overall platform. Most of the changes have been on the back end, concerning the API and how Twitter integrates into Google search. Twitter’s most recent change, effective Nov. 3, may be small in nature, but it’s actually a...