Ashley Sinclair is Raising the Production Bar for Niche Fetish Content
Ashley Sinclair is currently 27 and lives in Tennessee. She’s also the driving force behind Ashley4k.com, Nylons4k.com and Humiliation4k.com.
“I’m a family person,” Sinclair shared with YNOT. “I have kids. When I’m not working, my life pretty much revolves around their needs and exposing them to things that will make them well-rounded and educated adults one day.”
“Working” – the scope of which takes second stage to mothering, but make no mistake: Ashley Sinclair works.
Starting out on cam in 2010 – “There weren’t as many as there are now, and webcamming wasn’t as over-saturated with [models]. It was a very good income for a teen who was going to school and was basically homeless months before,” she explained – Sinclair also did some local and regional modeling.
“One of the photographers who was a fan of foot fetish knew I could use the extra income and pointed me in the direction of Taylor Raz, who was then one of the major fetish clip producers back then,” Sinclair told us. “I shot for her and made some extra money and learned so much about the freedom of being an independent producer. [Raz] is probably one of the biggest influences in why I am mostly exclusive to my own sites now.”
We recently corresponded with Ashley Sinclair, who told us about her desire to impact niche content via elevated aesthetics and production value, her goals for the future — and why she’s really glad she gets to do all this from home.
YNOT: How did you move from cam and modeling to Ashley4K.com et al?
Ashley Sinclair: After shooting with [Raz] and a few other fetish producers in the Tampa area, I started shooting occasionally for the big porn sites that are staples in the adult industry. It was fun, but I don’t really like traveling to go do all that. Additionally, my experience with some agents, talent, producers, etc — not necessarily during a shoot always — just left me feeling like there has to be a better way to do this. There is so much odd, weird, unprofessional BS that happens in the adult industry, and I just don’t want to be a part of all that.
I virtually stopped shooting for any big company or camming on “big company” sites and did everything in-house. I had gained thousands and thousands of fans, and I was very inspired and driven to do things my way and on my terms without even having to leave my house.
So you’ve moved from a conventional performer career to an exclusive producer with your own brands?
The times I shot again after that for sites like Brazzers, Babes, Naughty America, Nubiles, etc, I told them upfront that I was going to exploit every ounce of brand association I could to drive traffic to my sites and that was the sole reason I was shooting for them again. I told them they should do the same because they would own a piece of the very small library of content not owned by me. I like owning the rights to all my stuff so the value of those things I don’t own are pretty high.
To make a long story short, I didn’t make a move from shooting for the big companies to shooting for myself. That was my plan all along and shooting for others was simply a part of me exploiting opportunities for my own brand and business.
Can you tell us a bit more about your sites?
Ashley4K is mostly vanilla porn. Cinematic fantasy is the end goal, but it also features a TON of my archives, which I can’t really label as that. As the site grows, [viewers can] look for more and more cinematic features of not only me but other top performers in the industry. I already have a good catalog of other performers on there, and it’s growing!
Nylons4K is a genre that is totally missing in our industry. There have been attempts and some are nice sites, but my unique position from having shot years and years of pantyhose and stocking fetish content, custom videos and Skype sessions puts me in a position to REALLY deliver some content that fans of hosiery will enjoy. Until recently, to get the “good stuff,’ you’d have to go purchase it on a clip site where someone shot it with their cellphone. That [was as good as it got] until the launch of Nylons4K. It’s all about high-class women and high-end hosiery and clothing in upscale situations and sets. I’m most excited about this site.
The idea behind Humiliation4K is about the same as that of Nylons4K. There is some really great content out there, but most of it is shot in a small apartment with cellphones. I want to create a site where we can shoot content in the Humiliation niche using the [models] that the fans love but do it on a bigger scale like you see with the bigger porn companies — better lighting, equipment, locations, incorporating some mainstream porn performers, professional editing and storylines.
The idea behind all of it is to take it to the next level, which I haven’t seen anyone do successfully yet. I feel like I’m in a good place to do that — taking it slow and learning a lot as I grow these sites because I want to do it right and bring something of value to consumers of my content, nylon content and humiliation fetish content.
How do you distribute your content?
At first, I used clip sites to host my content while I learned to build more of my business. [Now], I use the exact same hosting, delivery platform, coding, etc that Greg Lansky uses for Blacked.com, Vixen.com and Tushy.com, as well as other major brands like Hustler, Playboy, etc.
My goal is to move [my sites] into the unique position of offering something slightly different but on just as large of a scale as the big sites you see. I want to do this by the time I am 30, so I’m working double time and making some life changes to get it done. I’m putting a lot of money and time and energy into making the next phase of my life — as a producer and director — just as successful as my performing career.
In Vegas and I’m like….That bitch on that billboard behind me is kinda cute… oh wait, that’s me. ? pic.twitter.com/0XmDZBnKq5
— Ashley Sinclair Official (@AshSinclairxxx) June 12, 2018
You also seem to have a really full plate outside of adult…
Yes, I have a really full plate. I don’t think most understand the size of my endeavors because the most visible aspect is the adult entertainment productions. Naturally that gains so much attention.
In addition to the “Ashley Sinclair” brand, I also lead a completely separate life as a fitness personality, professional fitness competitor, mainstream fitness/bikini model, CEO of a sports bra company and small business investor. I’ve own a small chain of wireless phone stores (recently sold) as well as a health/fitness smoothie and meal cafe. Of course, I surround myself with a team of very competent individuals who I can delegate and depend on to do a lot of leg work as I have A LOT to focus on with so many irons in the fire.
I do all this in addition to being a mommy, my most important job.
What are the most rewarding aspects of your career today?
I’ve been debt free since I was 23 after being virtually homeless at 18. I own two homes, a yacht, a full ten-car garage and contribute to my retirement. My kids have the best of everything, and I’ve been able to pursue other “dream jobs” or hobbies that I turned into lucrative cash flow situations.
I’m very proud of the sites and content I’ve been creating — pushing creative and quality limits, which I plan to continue doing. I like that I don’t have to travel. I get to stay at home. I make my own schedule. I set my own terms. I am in full control of everything I do.
I like freedom. But with that being said, I’m harder on myself than any other job or boss would ever be on me. I have high standards.
What is one key piece of business advice you have for models/performers who aspire to run their own networks or sites one day?
Surround yourself with good assistants and don’t listen to others who have the magic solution for you. Experiment and validate before you go “all in” on something. Most importantly, “begin with the end in mind” and every decision you make, regardless of the cost, needs to point toward accomplishing whatever that “end” happens to be for you.
I’ve been in the industry around eight years as a performer, both on cam and videos, and have worked for other sites as well as gradually evolving into producing my own content for my own sites. Over the next two years, I want to wrap up my career as a performer and transition slowly into producing as a full time role. The sites I started this year are my first transition steps toward that.
Find Ashley Sinclair on Twitter at @AshSinclairxxx and on Instagram at @ashleysinclairofficial.