‘Another Bite at the Apple’
YNOT – As part of its ongoing partnership with Huffington Post blogger and lesbian porn auteur Jincey Lumpkin, Pink Visual has added scenes from Lumpkin’s JuicyPinkBox.com to the cloud-based content distribution platform PVLocker.com. According to a Pink Visual spokesperson, the cloud storage center offers studios “another bite at the apple” of consumer spending.
“Everything about Jincey’s content makes it ideal for inclusion on PVLocker,” said Liam Colins, director of business development for Pink Visual. “Her scenes are extremely high quality, with impeccable artistry and production value, and as a lesbian producer who only works with lesbian and bisexual performers, the action is as legit as it gets.”
From the beginning of the ongoing relationship between Pink Visual and Juicy Pink Box, enhancing the cross-platform reach of Lumpkin’s content was “a core aspect of our strategy,” Colins said.
“Jincey already had great content and needed no help from us in that regard,” he noted. “What we saw was an opportunity to make her existing site work better with mobile devices, and how broadening the scope of her distribution channels would help build brand awareness for her. Adding Jincey’s content to PVLocker was just a logical next step in that process.”
On PVLocker, customers purchase scenes à la carte, storing their purchases in the site’s server cloud for anytime access on their PCs, smartphones, tablets and other devices.
“The PVLocker model makes complete sense to me,” said Lumpkin, whose redesigned was website was launched by Pink Visual in November. “Many consumers want to access content anytime and anywhere but don’t want it taking up precious disk space, so a cloud-based solution like PVLocker is ideal for them.”
Colins said if history is any indication, adding Lumpkin’s content to PVLocker will provide a bump in sales to Juicy Pink Box, as well.
“What we’ve found is that there’s a nice symbiosis and synergy between PVLocker and our other properties,” Colins said. “Some users simply don’t like the subscription billing model. They might love a site’s content, but they’ll never join because they just don’t like having to subscribe. On the other hand, some consumers consider subscription pricing to be the better deal over à la carte purchasing, so what we do is promote both forms of availability to customers of both site types, giving us more than one bite at the apple, so to speak.”
For more about Jincey Lumpkin, visit JuicyPinkBox.com.
For more about Pink Visual’s cloud storage service, visit PVLocker.com.