FRANCE – Although a report from Strategy Analystics predicts that the mobile adult entertainment market will grow to €3.75bn as early as 2010, analysts with the research group have predicted that mobile-served adult content will be no match for traditional internet-served adult content.“Adult services are not a killer application in waiting,” said Nitesh Patel, an analyst with Strategy Analystics. “With so much free pornography available on the fixed internet, and mobility conferring only limited advantages to adult content, we believe that demand for adult material will continue to be largely met by fixed internet services. Adult entertainment publishers, such as Playboy and Private Media Group, will no doubt extend wireless connectivity as an option for paying customers, but even among this group we anticipate that mobile usage will be low.”

Playboy and Private Media Group, among others, have recently increased their participation in delivering mobile adult content to consumers.

Even though mobile adult might not topple traditional adult internet content, analysts admit that there is still a sizable market available for the taking.

“Strategy Analytics has upgraded its revenue outlook for mobile adult services from €750m in 2008 to €3.75bn by 2010. This follows stronger-than-anticipated evidence of consumer demand and carrier implementation of strategies that lay a stronger foundation for future service growth.”