Lilly Sparks, Founder/CEO of sex-positive erotica platform Afterglow, is featured in a new Forbes article, ‘Next-Generation Of SexTech Entrepreneurs Is Here, Disrupting The $37 Billion Sexual Wellness Market’.

The article, which highlights the adult industry’s most inspiring women in the sexual wellness field, also serves as a helpful guide for people who enjoy pleasure that is ethical, affirmative and explores real intimacy.

“Prioritizing pleasure is difficult when we’re always trying to please others. I realized I needed to create a space for YES – a place that inspires great sex – so I created afterglow,” says Sparks in the interview with author Marija Butkovic. “Men want to see more focus on women’s pleasure too.”

Sparks also adds that while the company’s Indiegogo fundraising was a smashing success with considerable support behind it – and the industry itself is breaking down mainstream social barriers – many startups still struggle to achieve success because of the stigma surrounding the provocative content and vice clauses that prevent VCs from financing these emerging businesses.

“I wish investors could see a blue ocean of opportunities they are missing out on.”

Read the article in full at Forbes.