Austin, TX — afterglow, a leading sex-positive erotica brand for women, recently announced a new porn literacy Instagram campaign. The company is running the campaign alongside advocacy group Not Your Porn (NotYourPorn.com), kicking off in August.

The month-long #NotYourPorn social campaign will highlight one new themed message a week — “Pay For Your Porn,” “Sex Work IS Work,” “My Consent is Mandatory”/”My Body, My Consent” and “IBSA” (Image-Based Sexual Abuse) — to open up the conversation about persistent societal issues that negatively impact people’s default perception of sex and sexuality.

“Our goal is to encourage industry professionals, allies and advocates to do more in raising public awareness about cultivating a healthy relationship with sex, sex work and personal sexual empowerment, as well as supporting and promoting ethical porn,” said Lilly Sparks, CEO/Founder of afterglow. “We are using our voices to motivate change, and we are so proud to join forces with Not Your Porn to help further enact that change.”

afterglow is also publishing an informative article to complement the social campaign at xoafterglow.com/read, “Porn Literacy: How to Watch Porn Safely,” highlighting the finer points of sexual expression in the real world vs. onscreen performances, ethical production and paying for porn and the misrepresentation of onscreen sexuality in porn films.

Not Your Porn co-founder Elena added that the collaborative campaign “is about encouraging people to educate themselves on porn, the sex industry and pleasure rather than clinging to ill-conceived, outdated taboos and stereotypes better left in the past or, even better, forgotten out of existence.”

Elena added, “If the last two-and-a-bit years of campaigning has taught me anything, it is that we need to teach people — those who watch porn and those who don’t —  to be porn literate, as knowledge informs our choices about pleasure and sex positivity.”

“How can we expect people to think about ethical porn if they don’t know enough about porn to begin with? Partnerships between sex workers, ethical porn companies and start-ups, activists and other stakeholders, is what is needed to ensure that porn literacy is normalized,” Elena concluded.

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To learn more about Not Your Porn, visit NotYourPorn.com and Instagram.com/notyourpxrn.