LAS VEGAS, NV – Perhaps it can now be argued that leading companies from the adult Internet industry has been quicker to embrace ethical business practices than have leading banks from Wall Street. While bank lobbyists continue to fight for their right to steal from customers through hidden or extravagant fees, adult paysite review company TheBestPorn.com has just announced an agreement with WebsiteSecure.org to promote its labeling system for commercial adult websites.Websites that display the WebsiteSecure.org label must first prove compliance with best business practices developed by WebsiteSecure.org; these practices are designed to protect consumers from fraudulent behavior on the part of commercial website operators. Websites who are certified compliant are allowed to fly the WebsiteSerucre.org label, and are issued a unique number that will display in the label to provide consumers with a method for checking that the site really has earned its label.

“The primary goal of WebsiteSecure.org is to help consumers make informed decisions when deciding what they want to purchase online,” explained Stewart Tongue of WebsiteSecure.org. “TheBestPorn.com has long been a leader in the adult market, making sure that consumers are able to find entertaining websites with the specific kinds of content that the customer is seeking to enjoy. Working with TheBestPorn.com to provide an additional layer of information regarding the ethics of a particular site’s billing practices is something that benefits their members and visitors. It also benefits every ethical site that has taken the step to become certified. It’s another new way to monetize honesty, and in truth that really does benefit everyone.”

TheBestPorn.com is owned by Rick Muenyong, the original founder of YNOT Network. Muenyong’s interest in business ethics started during his tenure at YNOT, and has carried over to his current business, TheBestPorn.com. According to Muenyong, it’s in the interest of the adult industry to work hard on rebuilding consumer confidence.

“This concept comes at a perfect time,” Muenyong explained. “Consumers suffer daily from billing scams, and as a result, trust in paysites continues to decline. Higher accountability is a good thing for our industry and should be embraced. I’ve gone over Stewart’s plan inside and out. To get certified, sites have to play by the rules. We’re proud to be the first review site to display the WebSiteSecure.org certified icon for sites that have earned the mark. I hope other review sites will follow.”

“We firmly believe in the concept and mission of WebsiteSecure.org,” added Vegas Ken, VP of Marketing for TheBestPorn.com. “Labeling sites that have been certified to have ethical billing practices just makes good sense. Providing this type of information to the porn consumer is right in line with our core business values.”