LOS ANGELES – PVR Inc., an adult content provider in the emerging virtual reality market, announced today it has appointed Anna Lee as the company’s Chief Operating Officer (COO).

According to the statement announcing her appointment as COO, Lee will “play a leading role in developing PVR’s operational strategies in order to capitalize on the anticipated long-term growth of the emerging VR technology.”

Lee said she’s looking forward to the collaborating with PVR’s Chief Marketing Officer (and well-known adult performer) Ela Darling.

“I love working with startups and in the VR Space, plus the team is amazing,” Lee said. “But the chance to work with Ela Darling – whom I admire greatly – was what sealed the deal for me.”

Lee added that she’s “impressed with the company’s state-of-the-art PVR IRIS headset, and I see its potential for becoming a strong contender in the VRHDM Market.

“The development of their own VR Camera was a great draw for me, and PVR.fun has incredible potential to become the go-to content platform for all adult VR content,” Lee said. “Plus, it’s great a place for me to host my own content.”

Lee’s career in adult began in the early 2000s, when she co-founded phone sex company Court3san. In 2005 she moved into the VR market as President of Utherverse Digital (the architects of adult virtual world Red Light Center) and in 2015 as President and Executive Producer of HoloFilm Productions, creators of HoloGirlsVR.

“I have felt the strong desire to work on my own content for some time and create a brand that is truly reflective of my own creativity and vision,” Lee said. “In order to create demand for content, we need to get headsets into the hands of people. PVR solved this problem for me; I can use my experience and expertise in this segment of the industry to get VR headsets out in the market and create an environment that supports my content creation goals.”

Lee said her goals for PVR in the year to come include “selling as many IRIS headsets as possible to create the tipping point necessary to push VR where we need it to go in order to create a massive need for amazing VR content.”

“We are launching exciting projects in the new year and looking to collaborate with other studios on content,” Lee added. “We welcome their input!”

For more information, visit PVR.fun and PVRMall.com.