PITTSBURGH, PA – Retail giant Adult Empire announced that it has introduced encrypted HTTPS browsing on all of its primary websites, including AdultEmpire.com, AdultDVDEmpire.com, DVDEmpire.com and AdultEmpireCash.com. The HTTPS communications protocol ensures a secure connection and facilitates a safe, private shopping experience, while conventional HTTP addresses are more susceptible to malware and cyberattacks.

“Over the years, we’ve developed a strong reputation for protecting our customers’ privacy,” said Adult Empire Vice President Colin Allerton. “Moving to the secure protocol on our family of sites was a definite priority for us in order to provide the high level of service our users are accustomed to.” Encryption has become an increasingly important aspect of web design in the wake of numerous recent high-profile hacks and cyberattacks, including some that have targeted adult websites. Google, Wired.com and others have endorsed a move to full encryption across all addresses on the web.

Adult Empire was eager to bring its brands in line with this vision of a secure web. “Offering an incredible selection of porn is the most visible aspect of our mission, but we are just as committed to important behind-the-scenes technical details that our customers may not be aware of. The HTTPS protocol is the latest example,” said Adult Empire Director of Marketing Megan Wozniak. “Visitors to AE will be able to enjoy the same superior retail experience with the knowledge that their sessions are encrypted and secure.”

The company has always been at the cutting edge of tech innovations in the adult industry. In 2007, it was the first porn retailer to offer content for the iPhone, and in 2015 it moved its websites to a fully responsive design optimized for use on all major platforms.

For more information about Adult Empire, visit www.adultempire.com.