YNOT – AdXpansion, a contextual advertising network targeting the adult entertainment industry, launched Wednesday in beta mode.According to the developer, Montreal-based Media Click Solutions Inc., the network is designed to maximize conversion of adult traffic by delivering banner advertisements that are relevant to the content the user is viewing. Contextual targeting is done through keywords chosen by advertisers, and fees are charged on a cost-per-click basis.
“Currently, the most traditional forms of ad buying on adult sites are for a time period or block of impressions,” Vice President Nigel Williams said. “These methods can be limiting for many campaigns, since only large advertisers can afford to buy ad space on high-quality sites and ads displayed are rarely relevant to the user. It’s a risky investment for advertisers, since they are not paying for actual visitors to their sites.
“With AdXpansion, advertisers large and small can compete to show relevant ads on primetime sites,” he continued. “We optimize the delivery of their advertisements, eliminating the need for A/B testing. Advertisers need only focus on their keywords, bid prices and conversions. AdXpansion takes care of the rest.”
The platform represents revenue potential for publishers because of its keyword cost-per-click bidding model, Williams said. The model pays publishers increasing revenue as advertisers compete for available ad space. Publishers can try the platform without risk by setting the minimum CPM price they want to receive for their traffic. The system pays publishers twice monthly.
For more information, visit AdXpansion.com or email Williams.
