SEATTLE, WA — Playboy empire builder Hugh Hefner is a new father, a tasteful adult entertainment mogul, and a man contemplating the introduction of his product to the mobile market via an upscale, branded telephone. If teledildonics pioneer and Private Label Phone Company managing partner Allen Stein has anything to do with it, Hefner and other erotic content entrepreneurs will have their cell phones and related services custom designed, managed, and distributed by his adult friendly mobile phone company.“People are scared to put adult content on phones,” Stein observes, assuring potential customers that he has no such fears. “Someone’s got to have the balls to go out and do it.”

Stein believes that his company has those balls.

The problem, as he sees it, is that most Mobile Virtual Network Enablers (MVNE) are nervous about dealing with the adult entertainment industry for fear of alienating their mainstream carriers. “We’re not doing anything wrong,” Stein states emphatically.

What Stein and his Private Label Phone Company do is work directly with companies that want to further develop their established brands via privately labeled cell phone service. Unlike his competitors, his client companies include those specializing in erotic materials.

With the help of Private Label Phone Company’s infrastructure, brand conscious businesses, called Mobile Virtual Network Operators (MVNO), can provide their subscribers with a wide variety of conventional and adult entertainment specific mobile products and services.

Essentially, what Stein’s company provides its clients is access to a selection of cell phones and mobile service providers – as well as the ability to sell mobile service packages specially targeted at their customer base. Those with the confidence to push their brand in this way can benefit from low cost voice and data services that can be price adjusted for the consumer market at rates that best fit each company’s professional needs and goals. Private Label Phone Company handles all billing and customer retention, so clients can focus their attentions on designing and maintaining their branded services, promoting their mobile product, and cashing checks.

“You get everything at wholesale and can create whatever rate plan fits the product and makes good business sense,” Stein clarifies.

Private Label Phone Company is currently working with 25 different MVNOs, each in different market niches and each capable of offering its subscribers an assortment of intriguing opportunities. For instance, subscribers can automatically receive alerts, make charitable donations, renew their service, change their rate plans, pick a pre-paid or post-paid plan, select any area code they want to be associated with, download branded ring tones, play brand specific videos or games, install branded wallpaper or screensavers, and generally control their account directly from their phones’ menuing system. “Whatever you want customized, we’ll trick it out for you,” Stein assures. “We’re like the West coast chopper of cell phones.”

Once companies have created the cell phone of their dreams, complete with branded menu systems, power up/down screens, and hot buttons if they wish, they can profit from subscribers’ activation fees; using the money to pay affiliates, subsidize their phones, or put in the bank. “It’s your cell phone company,” Stein points out. MVNOs can sell phones online or, if they have a brick and mortar presence, even have them available on site, where they can be immediately activated. Once sold, companies can track their users’ stats via Stein’s real-time transactional reports. On the hopefully rare occasions when a consumer encounters a problem or has a question, they merely need to contact one of Private Label Phone Company’s bilingual customer service reps via a brand-specific telephone number.

With Europe already venturing into mobile adult content, Stein believes “it’s time” for the United States to do likewise. “Europe is way ahead of us. All of the adult companies have a mobile strategy now. What is it? Content! Why not aggregate the content and make some money by offering a full meal deal and make money off the content on the cell phone and make money off of the phones themselves? This way, you can make recurring revenue off of people using their phone each month. Next year 30 million people will be buying a cell phone – doesn’t it make sense to try to make a little money off of them?”

While some may scoff at the idea of people using their cell phones to indulge in more erotic fare, Stein reports that friends have spied commuters doing precisely that – and more. It only makes sense that adult companies should take the opportunity to cash in on the various associated revenue sources, including activation fees, phone sales, air time, rate plans, and content up-sales from the phones.

In order to make things even more convenient, Stein and company have created M Cash, which is essentially a pre-paid debit or mobile banking card for use by cell phone subscribers interested in using minutes in exchange for content or product. Users can also send money to other subscribers and Stein believes the card’s convenience is a value boost to branded phones and will likely increase subscriber retention.

Stein, who has spoken at the University of Montreal on the topic of teledildonics, is eager to boost the range of the adult entertainment industry, stating that “We’re a full custom house. That’s my favorite part. I really, really love building brands – and there are some kick ass phones out there right now. Heck, I just found an iPhone clone that’s to die for.”

Those seeking more information can visit www.PrivateLabelPhoneCompany.com, where they can view a tutorial by the lovely Stephanie, whom Stein regretfully confesses has not yet appeared in an adult production and likely never will. Stein can be contacted directly at Allen@PrivateLabelPhoneCompany.com.