EUROPE – In the never-ending, relentless pursuit of more and higher quality traffic, ADAMO Ads has announced the release of their newly optimized user interface that improves navigation, as well as provides customers with advanced business intelligence and telemetry. Along with the new frontend features, several new ad verticals also have been added, which Adamo said would lead to more control than ever for publishers looking for increased revenue possibilities.

“We’re obsessive about giving our customers what they want because they know what they need to be successful,” ADAMO founder and CEO Judy Shalom said. “We don’t just collect customer feedback – we act on it. This new interface turns the most common input we’ve received from our customers into an innovative and improved approach for buying and selling traffic.”

The new interface offers “expanded business intelligence tools,” which help advertisers maximize return on spends. For advertisers looking for the latest trends and market insights, the expanded intelligence tools provide detailed statistics and analytics. ADAMO is confident that customers will be able to use this data to create dynamic campaigns that drive conversions.

“We don’t view innovation as optional at ADAMO,” adds Shalom. “The business landscape moves rapidly online, and we absolutely must innovate in order to keep our customers ahead of the competition. That’s how we keep them coming back to ADAMO, and it’s why our network has been growing so quickly.”

Special features for publishers also are included the new interface. Publishers can set a minimum CPM per geo or per ad method for added control over revenue. Expanded intelligence tools also means more insight into the traffic types that offer the highest returns, according to ADAMO.

Three new verticals have been introduced to the ADAMO platform for customers interested in exploring new revenue possibilities. In addition to adult and gambling verticals, ADAMO customers can choose now Lifestyle, Entertainment and File-Sharing/Torrent verticals – all-new options for ADAMO advertisers and publishers.

ADAMO also encourages customers to sign up for their free Summer Bonus program, offering an extra 5 percent on all eligible deposits, now through the end of July.

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