TORONTO – Publishers and media buyers who prefer to work directly with one another on a cost-per-thousand basis now can arrange their own deals through a real-time bid platform offered by Traffic Force. The newly launched service adds to a system that already manages more than 12 billion in-house impressions monthly, according to a company representative.

“The time it used to take publishers to find reliable buyers can now be allocated to generating even more traffic, as Traffic Force sells your open ad spots for you more efficiently with detailed reports and state-of-the-art tools,” spokesman Ross said. “Our publishers also get the peace of mind that comes from knowing we only sell to premium sites, so they aren’t asked to provide any traffic to free sites that might compete against them.”

The real-time bid system allows increments as small as 1/100th of a cent, and publishers may set specific ad zone pricing.

For more information, visit TrafficForce.com.