New York, NY –  Ever since Olympic medallist and figure skater Adam Rippon showed up on the Oscars red carpet last month in an S&M inspired tuxedo that included a leather harness and bow tie, fetish has been everywhere! Now Addicted, the popular men’s wear line, is luring guys even deeper into the forbidden subculture with AD Fetish, their edgy collection of kink wear. The collection features stylish tank tops, jock straps, harnesses, singlets, lingerie, leather items and even cock rings, finely and meticulously crafted by Addicted’s superior artisan team. “Customers were craving a harder line of gear that re-imagined the Addicted brand for the S&M scene,” explains founder Eduardo Suner. “Our AD Fetish collection blends fashion with erotica. It offers the same quality, fit and comfort found in our popular sports collection, but as the new summer campaign depicts, takes the fun into the dark, steamy depths of the sex dungeon.”

“The gear doesn’t just look good, it feels good,” continues Nir Zilberman, the brand’s USA agent. “The leather is softer than traditional fetish gear. Shirts and pants are tailored to fit every body shape perfectly. And while traditional fetish wear breaks or rips quickly, AD Fetish is built to last, even through the roughest play.”

“The team has had fun experimenting with materials such as rubber, leather, and transparencies for these latest creations,” says designer Carmen Monforte. “We were also careful to keep in mind the significance a particular color has to the community and the very specific message it delivers,” she adds. Traditionally, colors have been used to depict a guy’s sexual preference from blue meaning DTF to red, a more aggressive DTF, and yellow (DTF with water).

AD Fetish is the first fetish line from Addicted, the popular men’s wear company. Since 2009, the brand has been dedicated to the design, manufacturing and sale of men’s underwear, swimwear, and sportswear. It was founded by Eduardo Suner, also the founder of ES Collection, and has distinguished itself by setting trends and pushing the envelope in stylish, sexy and very wearable men’s fashion.

The AD Fetish collection is sold directly at www.adfetish.com, as well as at select retail partners worldwide.