TAMPA BAY, Fla. – The market for virtual reality content will reach $30 billion by 2020, market analysis firm Digi-Capital predicts. Historically, the adult entertainment industry has driven new technology (think DVDs and e-commerce), but is virtual reality a technology adult should get behind?

Yes, according to the tech-nerds at Webmaster Central. As evidence, they point to the performance of their VR3000 Studios website. Founder and Chief Executive Officer Andy Alvarez reported the site has racked up more than 1,000 paying customers since its July launch.

“Working with so many adult companies over the years, we’ve enjoyed a privileged position of insight into the typical growth patterns for adult companies,” Alvarez said. “It hasn’t been easy for companies to sell pre-recorded adult video online when there’s so much content available for free. That reality has now changed in a big way because of VR.

“This is the fastest I’ve ever seen an adult subscription website reach 1,000 paid customers, and we’re just at the tip of the iceberg for what VR can mean to this industry,” he added.

According to Alvarez, one of the keys to the studio’s success is a reorientation of traditional adult industry thinking. Instead of clinging to the “porn star” model that is showing signs of age, Alvarez and his crew strive to give consumers a more immersive, realistic fantasy that can’t be delivered by a two-dimensional screen.

“We’re building an all-new kind of experience for customers that puts them right in the middle of the action,” he said. “The creative process isn’t like the one used for filming old flat porno flicks. We’re pioneering all-new ways to shoot videos specifically for VR playback. We’re working with today’s most popular live cam models and delivering the kind of cutting-edge experience young adult consumers expect. This is the future of adult entertainment.”

Less than 1 percent of U.S. households own a VR headset, which makes VR3000 Studios’ rapid acquisition of 1,000 paying customers even more remarkable. Companies like Apple and Sony have not yet released their VR solutions, although the Sony release is expected in October.