YNOT – The ninth annual Webmaster Toy Run, a holiday fundraising drive underwritten by content licensing agency SexEntertain, is underway. The event raises money to provide toys, books and other gifts to organizations that focus on brightening the lives of underprivileged, orphaned and disabled children.

“Economic times are tough for everyone, including this industry, but what I want to emphasize is that even a $5 donation will make a difference in a little kid’s life this holiday season,” said toy run board member Michael M. “You don’t have to donate big to make a big impact. Just donate!

“This year, payment solutions provider Paxum has generously agreed to match any donation that is made via Paxum on the Webmaster Toy Run site,” he continued. “This is a great way for donors to maximize their giving ability this year without breaking their wallets in the process. A person does not need to be in the Los Angeles area to donate, since SexEntertain has expanded its donations to the entire United States and beyond.”

Michael M. invited individuals and groups to contact toy run organizers with suggestions for charitable organizations deserving support.

Webmaster Toy Run is registered with U.S. federal and state authorities as a 501 (c) 3 charitable organization, so donations are tax-deductible.