LOS ANGELES – Sex-positive pleasure products manufacturer The Screaming O is celebrating 10 years of helping couples connect with a product line that has expanded exponentially since its inception. The company is embarking on its next decade of business with a focused manufacturing and marketing initiative dedicated to providing retailers and consumers with affordable and functional products that are fun to use.

The Screaming O’s initial success came in 2005 with the introduction of a simple, stretchy, vibrating ring that quickly caught the attention of sex educators and women’s media. The original Screaming O won the title of Best Ring at Women’s Health magazine’s inaugural Sex Awards. The sex toy inspired a multi-category product line that caters to a wide array of men, women and couples with a bright and inviting vibe.

“As we celebrate our 10-year anniversary, I look at my team and the network of support we’ve developed over the past decade with incredible pride and respect. We couldn’t have made it without each and every person involved,” said Justin Ross, president and founder of The Screaming O. “Success can be subjective and come in many forms, but the key is to wake up every morning feeling the same sense of excitement that inspired me to create The Screaming O in the first place. That has been a driving force for me this year especially, knowing the projects that we have in development and the talented team in charge of making it all happen.”

With multiple industry and business awards under its belt, The Screaming O rung in 2015 with an emphasis on responsible manufacturing and affordable quality. The company’s initiative includes independent lab testing and accurate package labeling. Ross said the company also plans to expand into new categories without losing focus on its core mission: creating fun, affordable and functional products.

“Responsible manufacturing, clear and correct labeling, and accurate consumer education are three pillars to running a sex toy company that’s deserving of consumers’ trust — and gaining that trust is imperative for sales,” Ross said. “However each company wants to define or handle that is their own prerogative, of course, but we at The Screaming O are proud to be setting a new industry standard as we enter our next decade of success.”

For more information about The Screaming O’s products and marketing initiatives, contact Account Executive Conde Aumann at conde@thescreamingo.com.

For more information about The Screaming O’s vibrating rings, mini vibes, bullets and more, visit SellSomeFun.com.

The company’s corporate site is TheScreamingO.com.