YNOT – Liberty Media Holdings, the San Diego-based parent company of gay adult content producer Corbin Fisher, on Monday launched a new site that straddles the line between straight and gay. Despite its male-centric name, GuysGoneBi.com targets bisexual males and females, a market the company believes is underserved online.

“Our research found that many bisexual consumers wanted access to the content we provide, yet, they shied away from traditionally ‘gay’ sites,” Corbin Fisher Chief Operating Officer Brian Dunlap said. “This site allows them to enjoy our content and gives us a chance to reach a whole new audience.”

While the initial videos on the sites have been culled from Corbin Fisher’s archives, Dunlap said new productions designed especially for Guys Gone Bi are in the works. The company plans a rapid expansion of the site’s exclusive content library, he added.

Pricing for Guys Gone Bi is $19.95 for a one-time, 30-day subscription and $17.95 for a 30-day renewing membership. Videos are free of digital rights management constraints and available in three formats: high-definition, medium-definition and mobile device-ready.

The website’s affiliate program, administered by CCBill, pays 50-percent recurring commission on net sales.