LAS VEGAS – As the first day of the AVN Novelty Expo closed Wednesday, novelty industry insiders gathered in the Real World Suite at the Hard Rock Hotel & Casino to await the announcement of 2016’s “O” Award winners.

As they have in previous years, the seventh-annual “O” Awards recognized outstanding accomplishment in the pleasure products market.

The winners are:

Chatturbate Female Empowerment Award: the late Candida Royale

“O” Award for Lifetime Achievement: Dave Lampert, creator of Sybian

Outstanding Accessory Product or Line: Selfie Stick, Pipedream Products

Outstanding Body or Skin Care Line: CandiLand Sensuals, Doc Johnson

Outstanding Innovation: Lily 2 Scented, LELO

Outstanding Lingerie Collection: Coco Licious Lingerie, Rene Rofe

Outstanding Lubricant Product or Line: Electra Lubricant, Fleshlight

Outstanding Marketing Campaign: CalExotics Rebranding, CalExotics

Outstanding Non-Powered Product: XPander, Joydivision

Outstanding Packaging: Tom of Finland, XR Brands

Outstanding Powered Product: Twerking Butt, Topco Sales

Outstanding Product for Men: Spotty, Nomi Tang

Outstanding Product for Women: Womanizer, epi24

Outstanding Supplement or Enhancement: Astroglide TTC, Astroglide